THE RISE OF VERTICAL STORYTELLING
03 Jan 2020 we start all over!
As the way people consume content and interact with brands becomes increasingly mobile, a new concept of “vertical storytelling” has emerged. Think about when you take out your phone to capture a moment in front of you – do you turn your phone sideways or hold it up vertically? Most likely, you hold your phone upright – research has shown that we hold our phones vertically 95% of the time.
Users would typically consume video content through Facebook or YouTube with full-screen views on their desktops, but things are starting to change. With Snapchat, Instagram, and Facebook Stories becoming a major force in the content marketing world, the importance of vertical video can’t be ignored in conveying your brand’s story.